Once upon a time...



The idea of creating a ‘fairy-tale village’ of settings from Astrid Lindgren’s books originally came from the Isaksson, Jalminger and Soowik families in Vimmerby. In 1981 they jointly built the first house, Katthult, in a scale of 1:3. Over the years the village – then known as Sagobyn, literally ‘The Fairy-Tale Village’ – was supplemented with further settings, all built in the scale of 1:3.

As time went on the village became too large for the three families to handle, and in 1989 they sold Sagobyn to the Riquma Group. With the change of owners came the birth of a new company – Astrid Lindgrens Värld AB, or Astrid Lindgren’s World in English. Riquma brought new capital into the company, which meant that new settings could now be built. In 1990 the first full-scale setting was completed – Wild Rose Valley (The Brothers Lionheart). The second life-size setting, Troublemaker Street, was built in 1991.



Troublemaker Street was built life-size because Swedish film company SF was planning to shoot the film Lotta on Troublemaker Street, which it did here in summer 1991 and winter 1992. The result was two films about Lotta and several episodes for TV.

In 1991 the company Astrid Lindgrens Värld AB was restructured when Wasa Försäkringar became the majority owner, with temperance organisation IOGT-NTO and the Municipality of Vimmerby as minority owners.

In 2000 the Municipality of Vimmerby took over ownership of Astrid Lindgrens Värld AB. By then Troublemaker Street had been supplemented with School Street, which provided a nice new way into the park. Both streets have various shops and eateries.



Building the new house for Karlsson-on-the-Roof, 2002.

In summer 2007, Astrid Lindgren’s World presented its first indoor setting: Seacrow Island, which takes you on an exciting journey through scenes and surroundings from the TV series.

invigning_vipasaltkrakanLouise Edlind-Friberg (Malin) and Stephen Lindholm (Pelle)
chatting at the grand opening of Seacrow Island in 2007.

In 2009 a new Villekulla Cottage area including a lake and harbour area was built. Finally, Pippi’s father could moor his boat, the Hoppetossa, next to Pippi’s house.


Inger Nilsson opening Villekulla Cottage in 2009.

Since January 2010 Astrid Lindgrens Värld AB has been jointly owned by Salikon förvaltnings AB (91%) and the Municipality of Vimmerby 9%).