“If I have managed to brighten up even one gloomy childhood – then I’m satisfied”

Astrid Lindgren once uttered these words. She always took the side of the underdog, and we endeavour to work in the same way. We have therefore decided to work alongside a few organisations that help, support and defend the rights of children in various ways.

Astrid Lindgren’s World strives to bring the works of Astrid Lindgren to life. Everything we do is in the spirit of Astrid Lindgren, which makes it only natural and important for us as a company to be involved in efforts to protect vulnerable children – and therefore to work with organisations that help them. There are many different organisations in Sweden that help and support children in various ways, and they all do admirable work. Out of these we have chosen to support Astrid Lindgren’s Children’s Hospital, BRIS – Children’s Rights in Society, MinStoraDag (My Big Day), Save the Children and SOS Children’s Villages, whereby we have helped finance Astrid Lindgren Children’s Village in the Central African Republic.


Astrid Lindgrens Världs ledning

Managing Director
Joacim Johansson

vice MD and Head of Operations Astrid Lindgrens Näs:
Mia Thelin

Sales and Marketing Manager

Lena Möller
HR Manager
Linnéa Hindvik

Shop Manager

Ove Olsson

Food and Beverage Manager

Sara Hedblom

Finance Manager

Per Sigvardsson

Development Manager

Nicholas Lindström

Astrid Lindgren’s World, Board of Directors

Chairman of the Board
Ulrica Messing, Kosta

Mats Wedin, Göteborg
Karin Mattsson-Weijber, Stockholm
Ove Israelsson, Stockholm
Leif Carlson, Vimmerby
Erik Selin, Göteborg

Deputy members
Peter Högberg, Vimmerby
Anders Lindgren, Stockholm